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Cover Image for Studying the Drivers of Consumer Behavioural Engagement With Social Media Brand-Related Content View Article
Studying the Drivers of Consumer Behavioural Engagement With Social Media Brand-Related Content
Reham Ebrahim
Jan 01, 2022
The actual behavioural engagement of consumers with social media brand-related content is measured by three activities; consumption, contribution and creation. This type of engagement is considered the true practical indicator...
Consumer Management Business and Management E-Business
Published by: IGI Global